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Case Study: Moss and Hooper

Moss and Hooper

Moss and Hooper benefited from sales automation, collaboration, and reporting functionalities of Sugar Professional, delivered by SugarCRM's Australian partner, Insightful Customer Relations.

With SugarCRM, we have much better follow-up on leads and are closing more opportunities.

Quick Facts

  • Company Fact:
    Australian provider of outsourced software sales
  • Offices:
    Sydney, Melbourne, Brisbane Australia; Singapore
  • Key CRM Requirements:
    • An easy to use sales force automation system
    • In-depth reporting capabilities across CRM modules
    • Coordinated account and opportunity sharing
  • Return on Investment:
    Improved sales process and effectiveness, better reporting to clients
  • Number of Users:
    28
  • Implementation Partner:
    Insightful Solutions

Download Case StudyCase Study PDF

Problem:

  • Disconnected handling of contacts, opportunities and accounts
  • Inability to generate reports on sales progress for clients
  • No information sharing between sales representatives

Solution:

  • Improved collaboration through lead and account planning
  • In-depth reporting on opportunities and win-rates for delivery to clients
  • Increased market intelligence among sales reps provides for better, more effective sales calls
 

About Moss and Hooper

Moss and Hooper is a leading provider of outsourced software sales, consulting and executive recruitment in Australia.

Website: www.mosshooper.com.au

About Insightful Customer Relations

Insightful is the premier Australian provider of hosting and on-premise solutions using the commercial open source customer relationship management system, SugarCRM.

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