Moss and Hooper benefited from sales automation, collaboration, and reporting functionalities of Sugar Professional, delivered by SugarCRM's Australian partner, Insightful Customer Relations.
With SugarCRM, we have much better follow-up on leads and are closing more opportunities.
John Quinn, Managing Partner
Quick Facts
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Company Fact:
Australian provider of outsourced software sales -
Offices:
Sydney, Melbourne, Brisbane Australia; Singapore -
Key CRM Requirements:
- An easy to use sales force automation system
- In-depth reporting capabilities across CRM modules
- Coordinated account and opportunity sharing
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Return on Investment:
Improved sales process and effectiveness, better reporting to clients -
Number of Users:
28 -
Implementation Partner:
Insightful Solutions
Problem:
- Disconnected handling of contacts, opportunities and accounts
- Inability to generate reports on sales progress for clients
- No information sharing between sales representatives
Solution:
- Improved collaboration through lead and account planning
- In-depth reporting on opportunities and win-rates for delivery to clients
- Increased market intelligence among sales reps provides for better, more effective sales calls
About Moss and Hooper
Moss and Hooper is a leading provider of outsourced software sales, consulting and executive recruitment in Australia.
Website: www.mosshooper.com.au
About Insightful Customer Relations
Insightful is the premier Australian provider of hosting and on-premise solutions using the commercial open source customer relationship management system, SugarCRM.


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Case Study 




