Case Study: Mergermarket Group

Real Enterprise ROI

	It's really become a workflow tool, a platform if you will, as opposed to simply a CRM system. Mark Lissaman Chief Technology Officer

Problem:

• Rapid growth among its global sales force and the opening of regional offices across the world required the company to seek a new solution CRM solution.
• Mergermarket required a new solution to replace a deficient Goldmine CRM system.

Solution:

• Mergermarket installed Sugar Enterprise Edition to allow management to establish a global database of clients and give them real-time reporting capabilities and to measure client profitability.
• The marketing team now leverages Enterprise Edition for outbound campaigns, accounts uses it to scan contracts and handle customer payments and finances, and customer service has integrated Enterprise Edition with a surveying solution to capture product and service feedback.

Full Case Study

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About Mergermarket Group

The Mergermarket Group's products and services provide the global advisory and corporate communities with intelligence and analysis, leading to real revenues for clients. With regional head offices in London, New York, and Hong Kong and over 150 journalists in 56 locations worldwide, reliable and validated proprietary intelligence and historical data is provided via the mergermarket, dealReporter, Debtwire, wealthmonitor, and Pharmawire on-line platforms. Remark, our market research and events arm, offers bespoke services such as Thought Leadership studies, Research Reports and Reputation Insights enabling clients to assess and enhance their own profile and develop new business opportunities with their target audience. Our clients are amongst the world's leading legal & advisory firms, investment banks, hedge funds, private equity firms, fund managers, and corporates.

Website: www.mergermarket.com