 | LocalToolbox implemented and customized Sugar to better track customer information and interactions. |
Problem:
- Inability to find critical account information in timely manner due to multiple informal methods for managing customer, contact, and prospect information.
- Disparate information made it difficult to share information and sync customer information between Microsoft Outlook and CRM system.
- High integration costs for managing CRM system within Linux infrastructure.
Solution:
- Sugar Professional offers a user-friendly and flexible application for employees to manage and share account and contact information.
- Customer communications within Microsoft Outlook are now synchronized, stored and organized within SugarCRM.
- SugarCRM's open source architecture allowed LocalToolbox to run SugarCRM on their preferred operating system and thus lower the total-cost-of-ownership.
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| Quick Facts |
- Company Facts:
Leading provider of branded web portals that allow media companies to offer targeted local content to potential and existing customers
LocalToolbox's local content web portals serve over 450 communities across the United States
- Headquarters:
San Rafael, CA
- Founded: 2000
- Current CRM Solution:
Sugar Professional
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About LocalToolbox
LocalToolbox has been deploying web portals for a growing number of affiliates since 1998, originally part of ISP Channel, in what is now over 450 communities across the nation. The management team has applied this concept since 1993 in what was initially the online newspaper business. Their proven techniques for building and managing successful community-based web portals arm the affiliates with simple and practical web content solutions at cost-effective prices that drive traffic to the customer's site.
Website: www.localtoolbox.com
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