Case Study: it-novum

Business Issue:

• it-novum was looking to close the loop between sales and marketing, but having issues with adoption and customization of its existing CRM system

Problem:

• Existing CRM system was too complex; requiring too many clicks to navigate, leading to poor adoption.
• Existing system could not integrate it-novum's sales methodology.
• Existing system lacked ability to track marketing effectiveness.

Solution:

• Sugar Professional provided the flexibility and simple yet powerful functionality to meet it-novum's needs. SugarCRM implementation partner Genius4U aided the fast deployment.

ROI:

• Simple, yet powerful nature of Sugar's user interface drove user adoption.
• Open nature of Sugar Professional enabled it-novum to incorporate its sales methodology into the CRM process.
• Flexible nature of Sugar powered deep integrations with marketing tools - providing a closed loop between sales and marketing.

Full Case Study

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