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A German-based provider of open source software solutions and services closed the loop between sales and marketing with Sugar Professional - deployed by SugarCRM partner Genius4U in just two months
Quick Facts
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Company Description:
German-based provider of open source software solutions and services - Headquarters: Fulda, Germany
- Solution: Sugar Professional
- Implementation Partner: Genius4U
Case Study 
Business Issue:
- it-novum was looking to close the loop between sales and marketing, but having issues with adoption and customization of its existing CRM system
Problem:
- Existing CRM system was too complex; requiring too many clicks to navigate, leading to poor adoption.
- Existing system could not integrate it-novum's sales methodology.
- Existing system lacked ability to track marketing effectiveness.
Solution:
- Sugar Professional provided the flexibility and simple yet powerful functionality to meet it-novum's needs. SugarCRM implementation partner Genius4U aided the fast deployment.
ROI:
- Simple, yet powerful nature of Sugar's user interface drove user adoption.
- Open nature of Sugar Professional enabled it-novum to incorporate its sales methodology into the CRM process.
- Flexible nature of Sugar powered deep integrations with marketing tools - providing a closed loop between sales and marketing.
Download Case Study About it-novum
It-novum is a service provider with long standing experience in implementation and operation of it-systems and solutions. As well as daughter and it-provider within the stock listed KAP group and as partner of midsized and large enterprises it-novum covers a broad range of industry and business solutions. It-novum delivers highly customized solutions through its "best-source" approach for ERP, ECM, ITSM and BI which combines closed and open source offerings through integration.
Website: www.it-novum.com
About Genius4U
Genius4U as a consulting company offers its customers simple, economic and effective solutions, nationally and internationally. We are CRM experts with years of CRM Know-How. Together we will find the right solution for your requirements. Ingeniously simple solutions, Genius4U. Offices in Hamburg, Munich & UK.
Website: www.genius4u.de
