Induplast discover the functionality of CRM while reaping the benefits of open source

	Sugar allows us to monitor market trends and key customer accounts based on real time data. This has allowed us to refine our business strategy continuously to better meet our customers' needs. Simona Leidi Director of Finance and Administration

Problem:

• Induplast had multiple silos of customer information which hindered Induplast's ability to collaborate when solving customers' problems
• Informal methods of tracking information often led to decisions being made using stale data
• Induplast was in need of a CRM system that could be integrated and customized with existing systems to streamline the order processing and manufacturing processes
• Large amounts of e-mails made it difficult to share and save customer information between Microsoft Outlook and CRM system.

Solution:

• Induplast uses Sugar as the system of record for tracking customer communications and account information
• Sugar's real time tracking allowed Induplast to make critical decisions based on current information.
• Sugar Plug-In for Microsoft Outlook allows users to manage Sugar information from within the familiar Microsoft Outlook user interface
• OpenSymbol was able to align Sugar with Induplast's existing systems to allow management better visibility into the manufacturing process

About Induplast S.P.A.

Founded in 1958, Induplast has been a leading manufacturer of plastic packing solutions for pharmaceuticals, cosmetics, toiletries, and food items. Induplast leverages cutting edge technology and its vast experience to help companies brand their products with innovative marketing concepts.

Website: www.induplast.it

About OpenSymbol

Based in north of Italy, Open Symbol is a certified SugarCRM partner helping companies implement and optimize a variety of Open-Source technologies. OpenSymbol has helped companies of all size and industry grow their business by adopting and utilizing Open-Source technologies. For more information please visit www.opensymbol.it