Impact Media is a leading UK-based search engine marketing company providing professional SEO services and pay-per-click management
Being able to track all of our customer interactions, email, phone calls, etc., through a single pipeline has really made the difference and ensured we have happy customers, not upset ones.
Ben Norman, Managing Director, Impact Media
Quick Facts
Company Description:
Impact Media is a leading UK-based search engine marketing company providing professional SEO services and pay-per-click management
Headquarters: Southampton, United Kingdom
Founded: 2006
Customers:
Customers include businesses in healthcare, education, retail and e-commerce
Impact Media was experiencing rapid growth among it's customer base and was having difficulty tracking its customer interactions across sales and marketing
Problem:
Previous deployments of Microsoft Dynamics CRM and Salesforce.com didn't provide Impact Media with a solution flexible enough to match it's industry-specific requirements
Solution:
Sugar Professional On-Site was deployed in 2008
ROI:
Since deploying Sugar Professional, Impact Media has streamlined both its sales and marketing processes, which has lead to an improvement in efficiencies and communications and has resulted in a decrease in admin time
Customizations:
Field customizations were made to eliminate excess or unneeded data points while others were added for sales and marketing. In addition, workflow customizations were made to alert sales and marketing of when certain sales stages were completed for customers.
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