Case Study: Digi-Data

Digi-Data rolls out Sugar to increase sales efficiency and streamline manual processes.

	We knew that by implementing Sugar On-Demand, we could get up and running faster, but down the road we may opt to bring Sugar in house. With Sugar we are free to do whatever meets our needs-and that was a huge selling point. Tom Fabrizio Director of Sales

Problem:

• Previous CRM system's data did not update in real time causing decisions to be made using stale data
• Management wanted to get better insight into the sales pipeline to make more accurate decisions managing inventory and the purchasing of raw materials
• Digi-Data wanted a CRM system that could be deployed On-Demand but also be brought in house at some point

Solution:

• Sugar Professional's real time tracking allowed Digi-Data to make decisions based on current information and eliminated partner conflict
• Digi-Data's management now uses Sugar reporting and dashboards to make more accurate purchasing decisions
• With SugarCRM's dual deployment model, Digi-Data is able to deploy their Sugar instance in a manner that meets its needs as they change over time

Full Case Study

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About Digi-Data

Digi-Data was founded in 1960 in Columbia, Maryland USA. Since its inception, the company has successfully operated in the storage market as an innovator and developer of data protection and archival solutions. Shifting the focus to disk technologies in the late eighties, Digi-Data produced its first SCSI RAID controller for initial shipments in 1992. Five generations of RAID controllers later, the T2000 is being sold through OEMs and Solutions Integrators throughout the United States, Europe, and Asia. Today, the company is actively diversifying within the data protection and archive market. With a growing set of alliances with data protection and archive companies, Digi-Data is leveraging its core technology to provide cost-effective, large scale storage solutions across various specialized applications.

Website: www.digidata.com