Case Study: CTI Group

CTI Group leverages Sugar Professional to standardize a series of recent acquisitions onto a single CRM platform

Problem:

• Growth by acquisition resulted in a multitude of CRM systems across siloed departments and divisions
• Required a Web-based CRM solution to consolidate the business on and which had to be customizable to allow it to grow and scale.

Solution:

• Increased visibility into sales and pipeline activities for management
• Improved communication and streamlined processes between departments and across various product offerings
• Improved vision of the business for upper management and C-level executives

CTI Group: Achieving a Single Customer View with Sugar

See how CTI Group is leveraging SugarCRM Enterprise across 150 users to drive consolidated improvement across multiple lines of business and providing management with an improved view of the business.

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About CTI Group

CTI Group (Holdings) Inc. is an international provider of electronic invoice processing and management, enterprise communications management software and services solutions, and carrier class voice over internet protocol (VoIP) management applications. CTI Group's SmartBill®, SmartRecord® and Proteus® product suites offer a full array of solutions for traffic analysis, post-billing call analysis, customer care and call recording. CTI Group's products are used by some of the top service providers in North America and the United Kingdom, and play a trusted role in managing telephony costs at major corporations internationally. Headquartered in Indianapolis, CTI Group maintains overseas offices in London and Blackburn, UK.

For more information, please visit CTI Group's website at www.ctigroup.com