Case Study: Coca-Cola Enterprise

The largest distributor of Coca-Cola in the world deploys SugarCRM to combine e-commerce, CRM and logistics into one streamlined package

	The main goal was to get a global solution that combined e-commerce, CRM, and logistics into one package that everybody could standardize on. With SugarCRM and Synolia, we accomplished that and more. Pierre Fredet, Group Director for Dry Outlets at Coca-Cola Enterprise

Problem:

• Coca-Cola Enterprise required a cost-effective software solution that could be customized to fit as part of a larger e-commerce and logistics platform.
• A solution to give sales managers and distributors greater visibility into sales and distribution channels to identify new opportunities and potential sales.

Solution:

• Synolia customized and deployed Sugar Professional On-Demand to 40 users in three months.
• Coca Cola Enterprise now has an integrated on-demand CRM solution with its e-commerce engine and logistics platform.
• Sales managers and distributors now have real-time access to reports for different markets and customer bases via Sugar Professional's report engine.
• Sugar Professional has given Coca-Cola the ability to drive and optimize new distribution channels and has lead to increased orders and reorders.

Quick Facts

About Coca-Cola Enterprise

Coca-Cola Enterprise is the world's largest marketer, producer, and distributor of Coca-Cola products. It operates in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. Its sales represent 16 percent of the The Coca-Cola Company's worldwide volume.

About Synolia

Synolia is the oldest SugarCRM partner in the world. Since 2004, Synolia has been providing provided businesses of all sizes with deep expertise in the implementation and deployment of SugarCRM solutions by providing companies with customization, training, integration, and more. Synolia now provides SugarCRM solutions and services for more than 50 companies and 1,000 users. For more information call 04 27 70 53 70 or visit www.synolia.com or email sugar@synolia.com.