Case Study: BZ Results

BZ Results selects Sugar Suite for better functionality, flexible deployment options, high user adoption rates.


	We paid for a CRM application. We ended up getting a customer-centric communications platform that our entire company could work with. Rob Lackey, Chief Technology Officer, BZ Results

Problem:

Existing CRM application was limited to contact management functionality
Low reliability of existing CRM system
Poor user adoption

Solution:

Sugar Professional became the platform to coordinate activities across the entire company
BZ is using Sugar Professional to capture and share leads, manage opportunities and teams, handle customer service cases, and process inbound emails. Workflow automation coordinates the flow of information within and outside of the CRM system.
User adoption stands at 100% with reps using the system in the office and on the road

Full Case Study

Case Study

InfoWorld:
The move to open source is good for BZ Results

Quick Facts
Company Fact: Provider of digital marketing and eCRM solutions to the automotive industry Headquarters: Coventry, RI Key Requirements: User adoption EmailProcessing Customer Service Activity and Opportunity Management Previous CRM Solution: Goldmine Number of Users: 100 Estimated Cost Savings Over Three Years: $60,000 Implementation Time: 3 months
Case Study News Article

About BZ Results

A provider of digital marketing and eCRM solutions to the automotive industry, BZ differentiates itself relative to larger competitors with an intense focus on customer responsiveness and satisfaction. Founded in 1998 and with over 800 customers, BZ Results company has grown from 20 to 100 employees in the last two years.

Website: www.bzresults.com.

Back to Customer List

New to SugarCRM.com?

Already registered with SugarCRM.com?