Case Study: Avis Scandinavia

Business Issue:

Avis Scandinavia was looking to capitalize on a multi-channel sales, reservations and marketing campaign to improve customer satisfaction, customer feedback and opportunities for cross-selling and up-selling

Problem:

Ensure that customers weren't being over-showered with multiple communications across different channels and departments

Solution:

• Avis contacted SugarCRM Scandinavia partner Redpill Linpro for an evaluation of SugarCRM
• Redpill Linpro customized and implemented Sugar Professional to users across sales and marketing and continues to provide support to Avis Scandinavia to this day

ROI:

• Avis Scandinavia has streamlined its customer communications and added new channels, including SMS text and customer surveying.
• Improved efficiencies between sales and marketing on customer account information, reservations and marketing communications

Customizations:

• Redpill Linpro customized Sugar Professional with a marketing quarantine list to ensure customers weren't receiving multiple or duplicate communications
• Customizations were made to the Campaign, Contact and Account modules to allow for SMS text, customer surveys and newsletters. That information auto populates back into Contacts and Accounts for use by sales

Integrations:

Integration with Avis' reservation system, which allows for the auto population and tracking of rental care reservation information through Sugar Professional

Full Case Study

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