Case Study: Avis Scandinavia

Scandinavia's leading car rental company turns to Sugar Professional to revitalize its marketing initiatives and streamline communication with its customer base.

Business Issue:

Avis Scandinavia was looking to capitalize on a multi-channel sales, reservations and marketing campaign to improve customer satisfaction, customer feedback and opportunities for cross-selling and up-selling

Problem:

Ensure that customers weren't being over-showered with multiple communications across different channels and departments

Solution:

• Avis contacted SugarCRM Scandinavia partner Redpill Linpro for an evaluation of SugarCRM
• Redpill Linpro customized and implemented Sugar Professional to users across sales and marketing and continues to provide support to Avis Scandinavia to this day

ROI:

• Avis Scandinavia has streamlined its customer communications and added new channels, including SMS text and customer surveying.
• Improved efficiencies between sales and marketing on customer account information, reservations and marketing communications

Customizations:

• Redpill Linpro customized Sugar Professional with a marketing quarantine list to ensure customers weren't receiving multiple or duplicate communications
• Customizations were made to the Campaign, Contact and Account modules to allow for SMS text, customer surveys and newsletters. That information auto populates back into Contacts and Accounts for use by sales

Integrations:

Integration with Avis' reservation system, which allows for the auto population and tracking of rental care reservation information through Sugar Professional

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About Avis Scandinavia

Avis is Scandinavia's leading car rental company with more than 350 car rental locations and 15,000 rental cars distributed between Denmark, Sweden and Norway. The company rents out cars, mini buses, commercial vehicles and trucks. As a member of an international organization, Avis also provides service in more than 170 countries with 5,100 rental locations around the world. Avis in Scandinavia has 1,200 employees. Website: www.avis.dk

About Redpill Linpro

Redpill Linpro is the Nordic region's leading provider of professional open source services, which in addition to SugarCRM, is built up around products such as JBoss, Hibernate, PostgreSQL, Alfresco and more. In the support concept, there are among other things, the option for local support 24-hours a day, 365 days a year and on-site support. Amongst Redpill Linpro's customers there are, in addition to Fullrate, larger Nordic companies and organizations within telecommunications, banking and finance, travel as well as logistics. Redpill Linpro has 180 employees distributed between offices in Copenhagen, Stockholm, Gothenburg, Karlstad, Oslo, Stavanger and Helsinki. Website: www.redpill.se