Case Study: Affinity4

A multiservice provider selects Sugar Professional as a platform to consolidate its multiple product and services offerings onto a single platform.

	We wanted to customize to our hearts content. One of the lessons we've learned is that going forward, the costs associated with maintaining a proprietary system that's been heavily customized is too expensive. That's what led us down the path with Sugar. Jeremy McGee Director of Information Technology

Problem:

• Affinity4 required a CRM solution that could consolidate its various product and service offerings onto a single software platform
• The B2C2B business that Affinity4 operates required a customizable CRM solution that was flexible enough to meet its various business processes

Solution:

• Sugar Professional has given end-users a single platform on which to manage the business, providing a better and more accurate view for management.
• Deployment of over 30 custom modules that allow employees to track invoicing, billing, sales, marketing, customer service, and proceed tracking all through SugarCRM.
• Integration with Asterisk system has allowed integration with the call center.

Full Case Study

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About Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinity4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV® and credit card to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO Stephen Halliday.

For more information, visit: www.affinity4.com or call 1-800-800-7550.