A Little Training Goes a Long Way.

	Implementing Sugar was a significant change in methodology for us and has allowed us to have a higher conversion rate for incoming opportunities. Sugar has allowed us to move leads through the sales process faster, while retaining critical marketing data for future projects and campaigns. Paul McClellan IT Manager, Dickinson Equipment

Dickinson Equipment utilizes Sugar University to ensure a expedited and optimized Sugar deployment.

Problem:

• Company growth led to a variety of informal methods of managing customers, prospects, contacts, and opportunities.
• Dickinson’s geographically dispersed workforce were often hindered by a lack of a web based sales resource.
• Management was concerned about staff’s readiness to fully adopt a complete CRM Solution.

Solution:

• Dickinson Equipment Company now utilizes Sugar across their enterprise as the official system of record.
• Employees are now able to input, share, and utilize information critical to the sales process anywhere with an internet connection.
• Dickinson enlisted the help of Sugar University to help educate and train new CRM users to the functionality and daily benefits of using Sugar.

Full Case Study

• Case Study

About Dickinson Equipment

Experts in industrial air systems since 1958, Dickinson Equipment Company, LLC designs, sells, installs and services industrial equipment solutions for Northwest Industry.

Website: http://decequipment.com/index.html