CRM Resources

SugarCRM helps organizations gain & retain customers.

SugarCRM makes CRM simple by offering a flexible, intuitive and open solution to streamline sales, marketing and support across your organization. Below are some research resources to help evaluate Sugar.

Here is how we recommend you get started:

Understanding CRM 7:07 min

Watch a short introduction to Customer Relationship Management (CRM)

Why Sugar? 3:05 min

Watch a short video on why companies are choosing SugarCRM software to power their sales, marketing and support.

Demo Sugar

Watch short video demostrations:

All demos

CRM Guide

New to CRM? Need more from your CRM?
Find the most relevant resources in our CRM Guide:

I want to...

Webcasts

See how SugarCRM can benefit your business in our upcoming live webcasts. Learn from industry analysts how you can leverage Sugar to boost sales, retain customers and save money.

Browse recordings of our most popular webcasts in our On-Demand Webcasts

Over 7,000 customers have streamlined their business processes with Sugar Professional and Sugar Enterprise. SugarCRM applications have been downloaded more than seven million times and currently serve over 600,000 end users in 80 languages.

Watch customer testimonials Read customer case studies

Featured White Papers

CRM Vendor Pricing: Fees, Subscriptions & Hidden Costs

CRM & Small Business: Smaller, Faster, Better

The Evolution of Professional Selling

All white papers Back to top

Sugar Blog

This blog is intended to be an open forum for SugarCRM and members of its greater ecosystem to house honest dialogue about various topics including (but not limited to) CRM, social CRM and social media, open source, SaaS, cloud computing, the business of technology, etc.

The Sapient Salesman: A Mexican Memoir
Editor’s Note: The Sapient Salesman began as a series of internally-focused sales coaching pieces written by SugarCRM team member Erin Fetsko. While initially focused on “selling Sugar,” Erin’s advice and wisdom have proven useful to Sugar partners, and well, anyone in the business of sales. Thus, we are happy to add her insight to the … Continue reading »
SugarCRM Wins Cloud CRM Comparison
Great news for SugarCRM from Down Under. iTnews, Australia’s leading source of enterprise IT and telecoms news, just published ‘Which Clouds Play Nice‘, a 44-page technical study of the integration and extension options offered by the largest 20 software-as-a-service vendors serving the Australian enterprise market. Brett Winterford, editor of iTnews, writes that this “groundbreaking study … Continue reading »
It’s All About Choice, The Customer’s Choice
When I read GigaOM’s Mike Jones’s great contribution to the growing discussions on the future of SaaS, one thought kept going through my mind. Who’s taking the customer side in this discussion? So far the SaaS vs. XaaS discussion is mostly a technical and infrastructure discussion. “Acronyms as a Service” is a great idea, but … Continue reading »