Brave New World: How the Internet Is Transforming Customer Relationships

The Internet has ushered in a new model of marketing, selling and providing support to customers. Empowered by information, customers have more options, along with the ability to build or break your brand using social media tools. This keynote will cover the bases of managing customer relationships in this new age – from identifying how the relationship has changed, to offering new methods of addressing customer demands in the Internet era.

Speaker: Gerhard Gschwandtner, Publisher, Selling Power Magazine

Bridging the Divide between Sales and Marketing

Marketing and sales have long been and odds. These two distinct disciplines, when working together, can achieve impressive results. When in opposition, business can falter. This presentation will discuss how SugarCRM enables marketers to better organize and manage the demand generation cycle, as well as close the loop between marketing and sales teams. For sales managers, this presentation will reveal how SugarCRM allows for greater visibility into the sales pipeline. Learn about forecasting tools, as well as some basic Sugar reports that provide greater understanding of the status of all the opportunities in your pipeline.

Speaker: Doug Ribback, Director of Marketing, SugarCRM

Closing the Loop and Hitting Your Numbers

CRM has been sold as a panacea to sales professionals, but the promise and reality often diverge. This presentation will discuss the steps sales leaders need to take to ensure successful CRM adoption and offer best practices for managing sales team to ensure optimal results by the close of the quarter.

Speaker: Cameron Jackson, Vice President of Enterprise Sales, SugarCRM

CRM After the Sale: Providing Consistent Customer Support

As your customer base grows, how does your support organization cope? Do support reps have the tools and the knowledge to maintain satisfied customers? This presentation will discuss SugarCRM tools and methods for building a highly scalable customer support organization and how to ensure a profitable customer relationship long after the initial sale.

Speaker: Jason Nassi, Director of Customer Support, SugarCRM

Sugar-as-a-Platform: 5 Common Customizations Anyone Can Do

SugarCRM supports all levels of customizations, from the most basic tweaks to very deep customizations that allow users to mold Sugar to their business processes. In this session, you will learn five valuable customizations of Sugar, starting with simple field-level changes and working up to more complex customizations of SugarCRM. In doing so, attendees will learn the value Sugar holds as a customizable CRM platform.

Speaker: Andy Dreisch, Vice President of Support and Training, SugarCRM

Ask the Experts Panel

This panel is an opportunity to have your specific CRM issues or concerns answered by a panel of SugarCRM experts. Attendees can submit questions at the commencement of CRMAcceleration, or during an open Q&A period with the panel.

SugarCRM’s Future Product Direction

A wave of innovation is occurring in CRM software. On-Demand, Open Source, Web 2.0, social networking -these trends are shaping how companies manage customers and what makes it into SugarCRM products. This presentation will help you make sense of the major technological force shaping the industry and describe how SugarCRM is staying on the cutting edge of CRM technology.

Speaker: Jennifer Yim, Product Manager, SugarCRM