SugarCRM Announces CRM Acceleration 2010 Winter Tour

Six Events on Three Continents to Help Companies Accelerate Their CRM Strategies in 2010

CUPERTINO, Calif. (January 21, 2010) - SugarCRM, the world's leading provider of open source customer relationship management (CRM) software, today announced its CRM Acceleration Winter Tour schedule, covering six cities on three continents in 50 days. CRM Accelerations are half-day, intensive sessions that help business leaders develop and implement a CRM strategy.

Attendance at CRM Acceleration events is free of charge. To register or to learn more about CRM Accelerations, please visit http://www.sugarcrm.com/crm/about/events.html.

The first CRM Acceleration will take place in Sydney, Australia on February 9, followed by events in Melbourne, Australia; Mumbai and Bangalore, India, and concluding in the U.S. cities of Atlanta and Boston. The CRM Acceleration events will be held in conjunction with leading SugarCRM partners, including Insightful CRM www.insightful.com.au in Australia, Bhea Knowledge Technologies (P) Ltd www.bhea.co.in in India, and Levementum www.levementum.com and BrainSell www.brainsell.net in the United States.

The events consist of a mix of presentations from CRM leaders, including a strategic planning presentation, in-depth product sessions, real-world demo scenarios, expert panels and customer testimonials. CRM Accelerations are geared towards company leaders, both business and technical.

"CRM Accelerations provide an opportunity for companies to learn how to formulate and implement successful CRM strategies and processes," said Geoffrey Mobisson, managing director, Levementum, a leading SugarCRM partner. "These events are terrific organizing events to get business leaders focused on placing customers at the center of every business activity."

The six cities and dates included in the CRM Acceleration Winter Tour are:

• Sydney, Australia - Tuesday, February 9
• Melbourne, Australia - Thursday, February 11
• Mumbai, India - Tuesday, February 16
• Bangalore, India - Thursday, February 18
• Boston, Massachusetts - Tuesday, March 23
• Atlanta, Georgia - date to be determined

To learn more about these events, please visit http://www.sugarcrm.com/crm/about/events.html.

About SugarCRM

SugarCRM is the world's leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as CRM Magazine, InfoWorld and eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.

For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contacts:
Christine McKeown, Schwartz Communications for SugarCRM
SugarCRM@schwartz-pr.com
415-512-0770