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SugarCRM Receives 2009 CRM Excellence Award from Customer Interaction Solutions Magazine

CRM Suite Solution Singled Out for Helping Clients Improve CRM

Cupertino, CA, April 17, 2009—For the second-consecutive year, SugarCRM has taken home the CRM Excellence Award from Technology Marketing Corporation (TMC)'s, www.tmcnet.com, Customer Interaction Solutions® magazine, the premier publication in the CRM, contact center and teleservices industries since 1982.

SugarCRM's CRM suite solution assists businesses in the execution of customer-centric business initiatives and processes across multiple channels in the areas of sales, customer service, marketing and e-commerce. SugarCRM's product line has expanded to provide companies with a human interaction platform to allow businesses to design and build custom applications in support of business processes outside the realm of CRM, such as HR and PR functions.

"It's an honor to once again be recognized by the editors of Customer Interaction Solutions, and a testament to the strength and flexibility of our products ," said Chris Harrick, vice president of corporate and product marketing at SugarCRM. "SugarCRM is focused on providing consistent value for companies looking to improve customer relationships."

"SugarCRM demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

Based on hard data, The CRM Excellence Award relies on facts and numbers demonstrating the improvements that the winner's product has made in a client's business. The Tenth Annual CRM Excellence Award winners have been chosen on the basis of their product or service's ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.

The 2009 CRM Excellence Award winners can be found in the May and June 2009 issues of Customer Interaction Solutions magazine.

About SugarCRM

SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 4,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.

For more information, call (408) 454-6900 or 1 87 SUGARCRM tollfree in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

About TMC

Technology Marketing Corporation (TMC) is an integrated global media company helping our clients build communities in print, in-person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and IMS Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. According to Quantcast*, TMCnet reaches nearly one million U.S. unique visitors each month. TMCnet serves as many as three million unique visitors globally each month according to Webtrends. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, and Call Center 2.0 Conference. (*Quantcast is an independent Web site that monitors U.S. Web traffic)

For more information about TMC, visit www.tmcnet.com.

SugarCRM Contact:
Christine McKeown
415-512-0770
SugarCRM@schwartz-pr.com

TMC Contact:
Jan Pierret
TMC
203-852-6800 ext. 228
Email jpierret@tmcnet.com

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