Prospect and Customer Targeting

Personalize your pitch by identifying key segments of targets and prospects with Sugar's reporting engine. Leverage information captured from multiple channels to focus your marketing efforts on the best prospects. With Sugar you get high personalization with low effort. The result? Improved customer engagement.

Multi-Channel Marketing

Market across channels. Out of the box Sugar supports tracking of both electronic (email and newsletter) and analog (trade shows, radio ads, etc.) campaigns, and can even accommodate your social marketing efforts. Once you identify the most effective mix of channels, Sugar ensures you spend your marketing dollars where they count.

Multi-Touch Campaigns

Stay on your customer's mind. Leverage information regarding prospect and customer events and activities to identify relevant, timely opportunities to engage your customers and leads. Nurture leads and targets with newsletters so your product is always a prospect's first thought when they need something.

Lead Tracking

Align with sales. Effortlessly place actionable insight in the hands of the sales organization. Capture their feedback and ensure only high quality leads flow into the funnel. Coordinate processes for more timely, multi-touch follow up, and monitor the activity of leads throughout the sales pipeline.

Closed Loop Intelligence

Improve MQL to SQL ratio. Close the loop by understanding which campaigns, leads, and accounts resulted in a sale. Use SugarCRM’s campaign-to-deal reporting to monitor your marketing investment and return. Establish credibility with sales and management by leveraging this insight to adapt and improve.