Case Study: Welland

Dutch division of the medical supplier sees increase in customer turnover and operating margins since implementing Sugar Professional

Business Issue: Welland was experiencing rapid growth among its customer base

Problem:

An outdated software system was unable to handle the increase in customer inquiries nor could the software support customizations for increasingly complex support and sales processes

Solution: SugarCRM partner BrixCRM implemented and customized Sugar Professional On-Site in 3 months to users in sales and customer service

ROI:

  • Despite the rapid growth among its customer base, Welland was able to automate its customer-facing processes via Sugar Professional and didn't need to increase employee headcount
  • Welland has seen an increase in customer turnover and operating margins since implementing Sugar Professional

Customizations:

Workflow customizations were made to Sugar Professional to support multiple processes across sales and customer service

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