Case Study: Welland
Dutch division of the medical supplier sees increase in customer turnover and operating margins since implementing Sugar Professional
Thanks to SugarCRM's open and flexible architecture, we now have a CRM solution that perfectly supports our strategy and goals.
David van Groningen, General Manager, Welland
Business Issue: Welland was experiencing rapid growth among its customer base
Problem:
An outdated software system was unable to handle the increase in customer inquiries nor could the software support customizations for increasingly complex support and sales processes
Solution: SugarCRM partner BrixCRM implemented and customized Sugar Professional On-Site in 3 months to users in sales and customer service
ROI:
- Despite the rapid growth among its customer base, Welland was able to automate its customer-facing processes via Sugar Professional and didn't need to increase employee headcount
- Welland has seen an increase in customer turnover and operating margins since implementing Sugar Professional
Customizations:
Workflow customizations were made to Sugar Professional to support multiple processes across sales and customer service
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