Case Study: Thomas Murray
Thomas Murray wanted to manage its sales and contact distribution lists to send targeted emails about product releases, campaigns, and newsletters to relevant customers. The company also needed a localised system that could store contacts and maintain distribution lists automatically.
- Centrally manage contact lists and other information for over 7,000 clients
- Improve reporting capabilities
- Find an affordable alternative to Salesforce.com
- Reduce email marketing costs
The Solution: Sugar Professional:
After a careful analysis of other CRM solutions, Thomas Murray selected Sugar. The installation and migration from Salesforce was quick and easy, with Thomas Murray requiring only a programmer to provide assistance.
- Facilitates cost-effective sales and marketing campaigns
- Enables a perfectly bespoke business solution via flexible customisation
- Enhances visibility of customer profiles with in-depth reporting
- Improves customer response tracking, providing more cross and upsell opportunities
- Delivers greater visibility of sales knowledge across teams
- Cut email marketing costs by 50 percent compared to Salesforce
- Reduced PR list management from an entire day to one hour