Case Study: Thomas Murray

Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM

Business Issue:

Thomas Murray wanted to manage its sales and contact distribution lists to send targeted emails about product releases, campaigns, and newsletters to relevant customers. The company also needed a localised system that could store contacts and maintain distribution lists automatically.

Requirements:

  • Centrally manage contact lists and other information for over 7,000 clients
  • Improve reporting capabilities
  • Find an affordable alternative to Salesforce.com
  • Reduce email marketing costs

The Solution: Sugar Professional: 

After a careful analysis of other CRM solutions, Thomas Murray selected Sugar. The installation and migration from Salesforce was quick and easy, with Thomas Murray requiring only a programmer to provide assistance.

Business Benefits:

  • Facilitates cost-effective sales and marketing campaigns
  • Enables a perfectly bespoke business solution via flexible customisation
  • Enhances visibility of customer profiles with in-depth reporting
  • Improves customer response tracking, providing more cross and upsell opportunities
  • Delivers greater visibility of sales knowledge across teams

Results:

  • Cut email marketing costs by 50 percent compared to Salesforce
  • Reduced PR list management from an entire day to one hour

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