Case Study: Thomas Murray
Thomas Murray Cuts Email Marketing Costs in Half with SugarCRM
Without a doubt, installing Sugar has been an excellent business move. The solution is affordable and easy to customise. We also get the professional support we need whenever we want. No other CRM provider comes close to giving us all this.
Albert Kwok, Operations and Development Manager, Thomas Murray
Business Issue:
Thomas Murray wanted to manage its sales and contact distribution lists to send targeted emails about product releases, campaigns, and newsletters to relevant customers. The company also needed a localised system that could store contacts and maintain distribution lists automatically.
Requirements:
- Centrally manage contact lists and other information for over 7,000 clients
- Improve reporting capabilities
- Find an affordable alternative to Salesforce.com
- Reduce email marketing costs
The Solution: Sugar Professional:
After a careful analysis of other CRM solutions, Thomas Murray selected Sugar. The installation and migration from Salesforce was quick and easy, with Thomas Murray requiring only a programmer to provide assistance.
Business Benefits:
- Facilitates cost-effective sales and marketing campaigns
- Enables a perfectly bespoke business solution via flexible customisation
- Enhances visibility of customer profiles with in-depth reporting
- Improves customer response tracking, providing more cross and upsell opportunities
- Delivers greater visibility of sales knowledge across teams
Results:
- Cut email marketing costs by 50 percent compared to Salesforce
- Reduced PR list management from an entire day to one hour
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