Case Study: SIM University
Sugar Enterprise helps SIM University increase recruitment and customer service
Integration with Singapore Computer Systems’ IP PBX solution was critical to the success of this implementation.
Benny Ng, Director of Sales and Marketing at iZeno
Problem:
- SIM University needed a CRM system that would tightly integrate with it’s IP PBX telephony system so agents could provide students with improved service.
- The university also need to replace an outdated, Excel-driven solution to track opportunities and drive marketing.
Solution:
- SugarCRM Enterprise edition integrated SIM University’s IP PBX solution, allowing 25 users in the university’s student recruitment and relations department to provide personalized, improved service.
- Utilizing Sugar Enterprise has enabled SIM University to identify bottlenecks in resolving student issues and leverage Sugar’s Lead and Campaign modules for student recruitment, improving marketing ROI.
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