Case Study: Selangor Dredging

SDB Delivers 50 Percent Sales Growth with SugarCRM Solution

Business Challenges:

To achieve its growth goals, Selangor Dredging (SDB) needed a CRM solution that could improve its sales and customer service processes at all levels, while eliminating reliance on Excel spreadsheets to manage sales activities and customer data.


  • Integrate with SDB’s property management system
  • Streamline processes
  • Improve the visibility of customer data
  • Boost performance in all areas

The Solution: Sugar Professional

Although SDB considered other CRM solutions, the company engaged SugarCRM Gold Partner iZeno to deploy Sugar, which met all of SDB’s requirements. iZeno demonstrated to SDB how its customers in the property management industry leverage CRM solutions to optimize marketing, sales, and customer support processes.

Business Benefits:

  • Dramatically improved sales pipeline tracking
  • Streamlined online retrieval of customer booking information
  • Enhanced reporting


  • Increased sales by 50 percent
  • Reduced customer complaint response time by 80 percent
  • Slashed report generation time from four hours to just four minutes per report