Case Study: RedBalloon Days

RedBalloon Days Eliminates Manual Processes with SugarCRM Integrated With its Website and eCommerce Portal

Problem:

  • Outgrew homegrown CRM system
  • Difficult to manage customer relationships as the company grew
  • Duplicated efforts due to lack of integration between CRM, Web Site, and Order Management System

Solution:

  • Integrated Sugar across the organization and improved data quality so teams can share information more effectively

Result:

  • Improved communication between marketing and sales
  • Streamlined interaction with the right customers at the right time
  • Cut order processing from 6 hours to less than one hour with cross-application integration.

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