Case Study: RedBalloon Days
RedBalloon Days Eliminates Manual Processes with SugarCRM Integrated With its Website and eCommerce Portal
The integration of Sugar throughout our business has reduced order processing from a half a day to less than one hour, once a week.
Naomi Simson, CEO
- Outgrew homegrown CRM system
- Difficult to manage customer relationships as the company grew
- Duplicated efforts due to lack of integration between CRM, Web Site, and Order Management System
- Integrated Sugar across the organization and improved data quality so teams can share information more effectively
- Improved communication between marketing and sales
- Streamlined interaction with the right customers at the right time
- Cut order processing from 6 hours to less than one hour with cross-application integration.