Case Study: RealConnections
Business Issue:
As an aggregator and reseller of cloud services, RealConnections uses a suite of best-in-class integrated cloud offerings every day as it acquires and manages customers. But the company needed a more effective cloud-based CRM solution than Salesforce.com.
Requirements:
- Cost effective compared to Saleforce.com
- Advanced mobile capabilities
- Easy integration with cloud tools such as IBM SmartCloud for Social Business
The Solution: Sugar Corporate On-Demand
After evaluating several CRM options including Microsoft Dynamics CRM, RealConnections worked with Sugar gold partner, BrixCRM and chose Sugar On-Demand with Sugar Mobile Plus to support its field sales staff. Sugar Mobile Plus enables access to Sugar from a smartphone or tablet and securely stores a copy of CRM data on the mobile device. For quick online meetings with customers and colleagues, RealConnections integrated Sugar with IBM SmartCloud for Social Business.
Business Benefits:
- Reduced cost from Salesforce by two thirds
- Improved visibility into customer interactions
- Delivered greater control of sales and service processes
- Integrated easily with SmartCloud for Social Business and VoIP for web meetings
- Increased document sharing and collaboration
- Optimized campaign marketing
- Saves time via mobile functionality
