Case Study: RealConnections

RealConnections Relies on Sugar and IBM SmartCloud for Social Business to Capture SMB Market Share

Business Issue:

As an aggregator and reseller of cloud services, RealConnections uses a suite of best-in-class integrated cloud offerings every day as it acquires and manages customers. But the company needed a more effective cloud-based CRM solution than


  • Cost effective compared to
  • Advanced mobile capabilities
  • Easy integration with cloud tools such as IBM SmartCloud for Social Business

The Solution: Sugar Corporate On-Demand

After evaluating several CRM options including Microsoft Dynamics CRM, RealConnections worked with Sugar gold partner, BrixCRM and chose Sugar On-Demand with Sugar Mobile Plus to support its field sales staff. Sugar Mobile Plus enables access to Sugar from a smartphone or tablet and securely stores a copy of CRM data on the mobile device. For quick online meetings with customers and colleagues, RealConnections integrated Sugar with IBM SmartCloud for Social Business.

Business Benefits:

  • Reduced cost from Salesforce by two thirds
  • Improved visibility into customer interactions
  • Delivered greater control of sales and service processes
  • Integrated easily with SmartCloud for Social Business and VoIP for web meetings
  • Increased document sharing and collaboration
  • Optimized campaign marketing
  • Saves time via mobile functionality

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