Case Study: Paramount Global Services
Paramount Global Services sells packaging and international freight forwarding and logistics services to manufacturers. The company had a significant amount of “tribal knowledge” about its customers, but no central repository for that information, no visible sales pipeline or sales process, and no sales management. To develop those, a CRM solution was essential.
- Ease of use and implementation
- Ability to integrate with Sage 100 ERP
The Solution: Sugar Professional On-Demand
Paramount evaluated a number of CRM solutions and, after choosing Sugar, the company engaged Faye Business Systems Group, a Sugar and Sage 100 partner, to help design the solution and deploy it.
- Dramatically increased new business
- Delivered greater pipeline visibility
- Improved opportunity management
- Streamlined operations and email marketing with Sugar integrated with Sage 100 ERP and Constant Contact
- More than doubled new business in the first quarter of 2012 over any previous quarter
- Shortened sales cycle by 13.5 percent