Case Study: Paramount Global Services
Paramount Global Services Doubles
Best Ever Quarterly New Business with SugarCRM
With Sugar, we’ve successfully increased our performance in sales KPIs for four consecutive months. But most important is the new business we’re winning. That’s really skyrocketing.
Mark McAnlis, General Sales Manager–U.S. Paramount Global Services
Business Challenges
Paramount Global Services sells packaging and international freight forwarding and logistics services to manufacturers. The company had a significant amount of “tribal knowledge” about its customers, but no central repository for that information, no visible sales pipeline or sales process, and no sales management. To develop those, a CRM solution was essential.
Requirements
- Ease of use and implementation
- Ability to integrate with Sage 100 ERP
The Solution: Sugar Professional On-Demand
Paramount evaluated a number of CRM solutions and, after choosing Sugar, the company engaged Faye Business Systems Group, a Sugar and Sage 100 partner, to help design the solution and deploy it.
Business Benefits
- Dramatically increased new business
- Delivered greater pipeline visibility
- Improved opportunity management
- Streamlined operations and email marketing with Sugar integrated with Sage 100 ERP and Constant Contact
Results
- More than doubled new business in the first quarter of 2012 over any previous quarter
- Shortened sales cycle by 13.5 percent
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