Case Study: NinjaTrader

As a startup, NinjaTrader found that is was spending more and more on its current CRM system&-provided by Salesforce.com- without gaining greater benefits.

Problem:

  • Difficulty automating a large number of transactions
  • Inability to follow-up on subscription renewals
  • Long wait times between feature requests and product delivery with existing CRM provider.

Solution:

  • Integrated lead hand-off between web site and Sugar
  • More effective follow-up on accounts up for renewal
  • Ability to quickly customize application to meet its business processes

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