Case Study: NinjaTrader
As a startup, NinjaTrader found that is was spending more and more on its current CRM system&-provided by Salesforce.com- without gaining greater benefits.
- Difficulty automating a large number of transactions
- Inability to follow-up on subscription renewals
- Long wait times between feature requests and product delivery with existing CRM provider.
- Integrated lead hand-off between web site and Sugar
- More effective follow-up on accounts up for renewal
- Ability to quickly customize application to meet its business processes