Case Study: LUEG AG
LUEG Group Integrates SAP-Based CARBON Dealer Management System With SugarCRM
Our innovative system provides a 360-degree view of customers and prospects and allows a better, more focused sales approach. Our staff in sales, marketing and service work closely together to know our customers better and deliver personalized service that exceeds their expectations.
Ralf Schütte, Head of BDC, CRM and Marketing Communications, LUEG Group
Business Issue
In 2010, LUEG AG, the largest sales and service partner of Daimler AG in Germany, created CARBON, a dealer management solution based on SAP Dealer Business Management software. Since its dealers strive to offer premium service as well premium vehicles, LUEG wanted to complement CARBON with a system that would improve customer engagement.
Requirements
- Deliver a 360-degree view of customers
- Enable planning and execution of marketing campaigns
- Integrate with CARBON dealer management system
- Provide mobile accessibility
The Solution: Sugar Professional
LUEG evaluated CRM options and selected Sugar as a development platform because 75 percent of its functional requirements could be met with Sugar’s standard features. For implementation, LUEG worked with Provalida, which has more than 10 years of experience deploying CRM projects for large customers with complex integration and data protection requirements.
Business Benefits
- Captures customer information quickly and easily
- Enables management and staff to track customer satisfaction
- Supports the development of premium sales and service offerings
- Provides access from any tablet or smartphone via a web browser
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