Case Study: ion-ip
ion-ip leverages SugarCRM for cross module reporting to store and share information critical to the sales process.
Sugar gave us the flexibility to adapt our CRM solution to best align with our unique and diverse business offerings.
Fred van den Heuvel, Manager, Sales & Marketing, ion-ip
- ion-ip was hindered by minimal communication between regional offices and segmented departments
- Lack of analytical tools made it difficult to gain a high level view of the business
- Unable to accurately forecast sales pipelines by department
- Cross module reporting allowed ion-ip to evaluate the effectiveness of various corporate initiatives based on current information
- Sugar Professional gave employees an easy to use application to store and share information critical to sales process
- Management now has accurate and insightful sales forecasts generated by real time numbers