Case Study: INNOCUTIS

INNOCUTIS Brings Control and Visibility to Prescription Drug Sales with SugarCRM

Business Issue:

As a small pharmaceutical company that relies on prescription drug sales for the majority of its revenue, INNOCUTIS had tried a number of CRM systems to bring visibility and control to its sales process but without success. To meet the unique requirements of the company’s business, especially the data flow of its sales process, INNOCUTIS wanted a flexible system that could suit a variety of end users.

Requirements:

  • Comprehensive tracking
  • Rapid deployment
  • Easy customization
  • Advanced reporting

The Solution: Sugar Professional

INNOCUTIS evaluated 25 to 30 CRM system demos before choosing Sugar, which fit well with its entrepreneurial nature. For customization, INNOCUTIS turned to SugarCRM partner DynPro, a firm with prior pharma experience. DynPro customizations included modules for sample management, entertainment spending, and a time sheet for tracking sales rep activity.

Business Benefits:

  • Streamlines the sales process
  • Enables reps to spend more time with customers
  • Reduces administrative time
  • Improves accountability

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