Case Study: Hipertehuelche
Hipertehuelche needed a CRM tool to centralize and manage information related to its business-to-business (B2B) operations. The company wanted to create targeted marketing campaigns focused on the special needs of B2B clients and track the work of its sales team.
- Centralize sales cycle information for each B2B client
- Track and control the B2B sales process
- Improve Hipertehuelche’s capacity to present targeted offerings to clients
- Integrate with ERP and business intelligence systems
The Solution:Sugar Professional
After evaluating Salesforce.com for a CRM solution, Hipertehuelche chose Sugar Professional for its combination of robust functionality, ease of integration with third-party enterprise applications, and reasonable price. The firm worked with SugarCRM solution partner DISYTEL openConsulting and deployment was completed in four months.
- Increased B2B sales by 18 percent in six months with no increase in staff
- Automated sales and marketing functions
- Improved forecasting and reporting
- Provided bidirectional integration with the Jasper BI suite