Case Study: Bray International

Bray Switches from to SugarCRM for Worldwide, Cost-Effective Sales Collaboration


  • High license cost discouraged wider deployment of CRM to more functional groups
  • Global support model lacked adequate multi-lingual access and was not cost-effective


  • Converted large implementation to Sugar in less than six months
  • Preferred Sugar’s mobile capabilities, customer-service portal for no additional cost, and options for cloud or on-premise deployment


  • Expands collaboration among sales teams regardless of global location
  • SugarCRM customer-service portal extends product support to more distributors and customers
  • SugarCRM and our SugarCRM Partner Technology Advisors developed a better and more cost-effective multi-lingual global support model

About Bray International, Inc

At Bray International, Inc., our business is helping our customers with their flow control requirements. Our modular product line of butterfly, ball and check valves, actuators and accessories offers the best compatibility, economy and quality performance in the flow control industry.