Case Study: B&R Industrie-Elektronik

B&R Industrie-Elektronik Completes Global SugarCRM Deployment

Business Issue:

B&R Industrie-Elektronik GmbH (B&R) wanted to replace its existing CRM system with Sugar’s open solution, deploying it on a global scale to more than 500 employees in 20 countries.

Requirements: B&R required a CRM solution that would integrate with SAP, IBM Lotus Notes Groupware, and other systems and operate in multiple languages.

Solution:Sugar Professional

B&R chose Sugar Professional based on criteria that included flexibility and performance. To develop and implement its Sugar solution, B&R selected Sugar. Today, its Sugar solution serves more than 500 employees in 20 countries. The solution is integrated with SAP and IBM Lotus Notes and provides bilingual functionality in German and English.


  • Unified opportunity management and quote processes
  • Standardized reporting for all locations
  • Earned first place in 2010 for open source solutions in Austria’s prestigious CONSTANTINUS awards

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