Case Study: B&R Industrie-Elektronik

Unifies Global Sales Processes

Bernecker + Rainer Industrie-Elektronik is a multi-national company providing hardware and software for factories, as well as process automation for a wide range of industrial applications.


Standardize opportunity management and custom quoting processes worldwide; in a system that integrates with IBM Lotus Notes, be web-browser based, and allows for in-house customization.


Sugar Professional, hosted on-site, with integrations to business intelligence, SAP, IBM Lotus Notes and Evalanche MAP; German and English language functionality; deployed to 100% of sales team and 50% of marketing; with additional users spanning administration and business unit managers.


  • Unified opportunity management and quote processes across global teams
  • Created a consistent customer-facing identity
  • Improved internal and external communications
  • Expanded reporting, to more than 30 customized reports for day-to-day and executive management

Company Facts

Headquarters: Eggelsberg, Austria

Locations: Worldwide

Customers Include: Krones, IMA Industries, Coesia Group, Sidel, Korber Medipak

Founded: 1983