Case Study: 3Dconnexion

3Dconnexion Boosts Efficiency with SugarCRM and Increases Leads 700 Percent in Three Years

Business Issue:

3Dconnexion employed a wide variety of systems, including, Outlook and individual country CRM solutions to manage various sales and go-to-market processes across its global operations. However, the proliferation of these systems was costly, placing a strain on internal IT resources and impairing the company’s ability to efficiently run its business or measure performance from a central platform.


  • Maximize lead generation
  • Streamline sales execution
  • Consolidate customer data into a central, web-based CRM system
  • Integrate with TYPO3, an open source enterprise content management (ECM) system
  • Connect the partner portal with its e-commerce operations
  • Reduce the number of business systems

The Solution: Sugar Professional

Optimal success of 3Dconnexion’s CRM global platform implementation required technical solutions as well as key organizational changes within the company. It decided to work with Insignio, a German SugarCRM implementation partner. Insignio customized the 3Dconnexion Sugar solution to support and map the technology and behavioral changes to its sales, marketing, and support group processes. Through Insignio’s efforts, 3Dconnexion also integrated its business partners into the system.

Business Benefits:

  • Simplifies the companies IT infrastructure
  • Delivers a 360 degree view of global operations
  • Reduces sales cycles and refines overall account management
  • Improves the accuracy of report data


  • Increased lead generation 700 percent in three years
  • Gained 4,000 Facebook followers in one month via integration with email marketing software
  • Reduced the number of business systems from seven to one
  • Lowered support and integration expenses