Blogs / Sugar
Thursday, September 18, 2014 - 1:32pm
The title may be a bit confusing if you thought the words “customer” and “consumer” are the same, but I urge you to think again. There is a huge distinction in these two groups of people, especially as it applies to CRM. When we go to market as a CRM vendor, we essentially play both the “B2B” role of winning over decision-makers (“customers”), while also needing to win the war over user adoption...
Thursday, September 4, 2014 - 11:00am
Gartner recently named SugarCRM as a Visionary for the second straight year in its Magic Quadrant for Sales Force Automation. Sugar’s innovative mobile user experience, and flexible deployment options were cited as reasons for the continued strong ranking. Also, SugarCRM took home five awards as part of CRM Magazine’s annual Market Leader Awards thanks to the innovative nature of the software, as...

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