Blogs / Sugar
Monday, December 15, 2014 - 1:29pm
Last week, we highlighted three fast, simple integrations that can turn your sales team into a deal- closing powerhouse. Today, let’s focus on marketing and customer support and discuss how they, too, can amp up performance in the New Year. Here are three more tools designed to help your marketing teams improve customer support and increase both the volume and quality of leads. Act-On: Boost Your...
Thursday, December 11, 2014 - 8:50am
Your SugarCRM system is the workhorse of your sales organization. It centralizes customer data and processes, empowering users to better understand and engage with consumers –wherever they happen to be in the pipeline. But are your users making the most of what the SugarCRM ecosystem has to offer? Here are three simple tools to drive productivity, shorten sales cycles and improve overall CRM...
Wednesday, November 19, 2014 - 4:49pm
How should marketing automation and sales automation come together in the future? What is the difference between CRM, marketing automation, sales automation, and customer experience management? Find out by listening to this exciting podcast series with Clint Oram, Co-Founder and Chief Technology Officer, SugarCRM Chris Wong, Vice President, Strategy and Product Management, IBM ExperienceOne...
Thursday, November 13, 2014 - 6:40pm
How do marketing automation and sales automation systems come together, both today and in the future? What is the difference between CRM, marketing automation, sales automation, and customer experience management? Find out by listening to this 4-part fireside chat with Clint Oram, Co-Founder and Chief Technology Officer, SugarCRM Chris Wong, Vice President, Strategy and Product Management, IBM...
Monday, November 3, 2014 - 12:38pm
Is your CRM strategy and vision aligned with the modern customer? Does your CRM system support the full customer life cycle? Is your organization reaping the benefits of having a modern, forward thinking CRM? Regardless of the answer, there is always room for improvement when it comes to delighting your customers and improving the productivity of all of your customer-facing employees. On November...
Thursday, October 30, 2014 - 10:30am
By Clint Oram, Co-founder and CTO at SugarCRM Think you know who in your organization is part of your customer service team? Think again. The fact is that almost every employee is potentially customer facing in today’s social era, compliments of Twitter, LinkedIn and Facebook, to name a few. Fifteen years ago the customer relationship management dynamic was entirely different and much more finite...
Saturday, October 25, 2014 - 8:29pm
By Laurence Leong, Senior Director, IBM Alliance, SugarCRM Both Analytics and Customer Relationship Management (CRM) have been around for a long time, and provide value on their own. But organizations can gain more value when analytics is embedded into, and presented in context of, CRM. In fact, at SugarCRM, our view is that CRM is not just about tracking sales opportunities or service cases for...
Friday, October 24, 2014 - 2:23pm
SugarCRM and its global partners gathered in Munich for the first annual Global Partner Summit. The successful two-day summit gave SugarCRM systems integrators, value-added resellers, and key technology partners a chance to share success stories, learn about the latest Sugar-powered technology and compare notes on how to help companies create extraordinary customer relationships. Over the course...
Wednesday, October 22, 2014 - 3:28pm
Note: The following is a guest post from Thomas Shields, Vice President, Marketing Program Delivery, BancVue. An Empathic Challenge To Your Customer Journey! All of us want to delight our customers, engage their interest and drive true customer loyalty. However, many of us are fighting an uphill battle and significant challenges stand in our way. The problem becomes particularly pronounced as we...
Thursday, October 2, 2014 - 4:26pm
It’s been a while, but here I am, taking my own CRM journey full circle. I wrote my first blog for SugarCRM five years ago and here I am, at it again. My perspective now is more focused, taking cues from front line experience and watching companies work to make sense of the sea change happening in the business world. As an industry, and as a discipline, we have made significant progress. We are...

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