Blogs / Sugar
Thursday, December 1, 2016 - 1:15pm
I just read a report from Grand View Research that said the global healthcare CRM market is expected to reach USD $17.4 billion by 2025. For comparison’s sake, the same report said healthcare firms will spend about $6.5 billion on CRM in 2016 . The study said, “rising demand for workflow automation and a single platform for tracking medical information provides coordination of patient care...
Monday, November 28, 2016 - 12:18pm
For colleges and universities, student outreach begins with the first recruiting interaction and it must continue throughout the student’s time on campus and into his or her career as they become a potential donor. CRM is the technology foundation that many colleges and universities use to focus on engaging with students and alumni. It enables schools to coordinate and track the student journey...
Friday, November 18, 2016 - 11:28am
SugarCRM is thrilled to report that our submission to the EU-US Privacy Shield Framework has been accepted. We are now certified. First some background: the “EU-US Privacy Shield Framework,” was introduced earlier this year to succeed the now-invalid Safe Harbor agreement, which had been in place for decades. The Safe Harbor agreement allowed transfer of personal data from the European Union to...
Wednesday, November 16, 2016 - 11:09am
I am happy to announce a new podcast series from SugarCRM. This, among others to come, will be a series of short, but useful vignettes focused on forging a path to long-term CRM success. The first series is titled: CRM Secretes Revealed. It outlines a lot of “secrets” (but for many of us who have deployed CRM – these are more truisms than secrets) that some CRM providers DON...
Thursday, November 10, 2016 - 4:06pm
I read this passage in an article on CIO.com yesterday: Most election prediction shops and public polls in recent days foresaw Republican Donald Trump losing the U.S. presidential race to Democrat Hillary Clinton. They got it wrong, bigly. And the failed predictions could cast doubts on some hot technology sectors, including big data and customer relationship management. Let me begin by saying...
Monday, November 7, 2016 - 10:34am
(Editor’s Note: the following is a guest blog post from Rachel Brink, the marketing manager at 3CLogic. It originally appeared on the SugarCRM Community) For most of today’s consumers, customer service plays a larger role in purchasing decisions than both price and product. And this fundamental shift has led many businesses to invest more resources in innovations that enhance the customer...
Tuesday, November 1, 2016 - 11:42am
A couple weeks ago, I was speaking with a journalist about all of the recent “artificial intelligence” announcements in the CRM industry. We both agreed the marketing and PR people have found their new buzzword, and the AI-craze is getting to be a bit much. What we disagreed about, is how important predictive analytics and machine learning will be for the daily CRM user in the future. His take...
Friday, October 21, 2016 - 11:08am
The scientific method is an elegant one – always experimenting in the pursuit of the truth and accepting that new facts overturn previous belief. Our experiences shape and builds our understanding, and and it’s critical to never assume we know everything. Great marketing is borne of this mindset. Best practices, judgment, and instinct guide marketing strategy, but what sets makes it great...
Tuesday, October 18, 2016 - 10:43am
(Editor’s note: this post was originally published by DestinationCRM.com) How did we, as an industry, get to a place where so many CRM customers have buyer’s remorse after they invest in a new system? I hear about it on social media, in user forums, and in meetings with prospects: Customers feel like they’ve been duped. It helps to take a look at how we got here. Basically, the big traditional...
Monday, September 26, 2016 - 10:44am
Naming products is both an art and a science. Marketers work hard to come up with names that resonate with their target customers, maybe evoke a specific emotion, maybe tell you what the product does. Sometimes its a hit, sometimes its a miss. Heck, we named our company Sugar and then decided SugarCRM was closer to home. Either way, the name “Sugar” was stepping outside the bounds of...

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