Blogs / Sugar
Monday, September 26, 2016 - 10:44am
Naming products is both an art and a science. Marketers work hard to come up with names that resonate with their target customers, maybe evoke a specific emotion, maybe tell you what the product does. Sometimes its a hit, sometimes its a miss. Heck, we named our company Sugar and then decided SugarCRM was closer to home. Either way, the name “Sugar” was stepping outside the bounds of...
Wednesday, September 21, 2016 - 1:00pm
  We can all picture a swan gliding calmly over still waters. As business people, most of us can’t help thinking of those two legs beneath, paddling tirelessly, navigating currents, rocks, weeds and the odd pinching crab. In the business world, you need to paddle hard to be a swan these days. Consumers’ expectations of always-on, mobile-friendly digital services are crossing industry...
Tuesday, September 20, 2016 - 12:35pm
Is your organization using Sugar to automate sales, marketing, support, or in some other unique way? Have you gained benefit from the flexibility and cost-effectiveness of the Sugar platform? Then it’s time for your voice to be heard. Gartner’s Peer Insights is an innovative new concept from the analysis firm. Rather than have potential decision-makers hear only from analysts, who...
Monday, September 19, 2016 - 1:02pm
Want to customize the SugarCRM Mobile app? Want to improve your mobile user on-boarding experience?  Looking to manage your SugarCRM Mobile app using Mobile Device Management (MDM)? We are excited to announce Sugar Mobile Application Configurator Service (MACS). With Sugar MACS, Sugar customers can now create and distribute custom-branded versions of the SugarCRM Mobile app. Additionally,...
Tuesday, August 23, 2016 - 12:56pm
Thanks to the smartphone revolution, the physical boundaries of the workplace have disappeared. Now — and increasingly into the future — it is a must to have a best-in-class mobile application that enables productivity on the go, wherever CRM users happen to be. With that in mind, we are thrilled to have officially released SugarCRM Mobile 4.0.0. This latest release includes the following new...
Wednesday, August 17, 2016 - 12:55pm
  This month, Gartner released its 2016 Magic Quadrant for Sales Force Automation, and SugarCRM was once again listed in the “Visionaries” quadrant, we believe because of the company’s continued improvement in our core SFA and mobile tools, among other product developments in the last year. But what makes SugarCRM truly a CRM Visionary? We’re a company that challenges conventional CRM wisdom...
Monday, August 15, 2016 - 11:21am
A few weeks ago, in Part 1 of this CRM advice column, we focused on SugarCRM’s pricing model versus Salesforce, and it became clear that some CRM vendors are more upfront about overall TCO and pricing than others. Perhaps you read that and nodded, but at the same time were thinking: “I’m willing to pay more, because I want to partner with a company that respects my company and our goals.” You...
Wednesday, August 10, 2016 - 12:04pm
Earlier this year, during SugarCon 2016, we announced and demo’d the Customer Journey Plugin. We are excited to say the Customer Journey Solution (the plugin combined with the Sugar Platform), which automates complex business processes and maps them to the customer journey is now available. As you may know, customer journey mapping is an important exercise that helps companies understand their...
Monday, August 8, 2016 - 11:19am
(Editor’s note: this post was originally published by Business Insider Australia) Buyers always want the best customer experience and so sellers must constantly reassess what the new “best” means, and transform themselves to deliver it. This is more important than ever for businesses competing in a buzzing, digitized market. This is why leaders understand the importance of business change, and...
Wednesday, July 27, 2016 - 10:50am
Maybe this experience is familiar to you: You want to grow your business, but don’t have confidence in your growth machine. Your current sales organization performs adequately, but ramping up new reps is hit or miss, some are total flops.  It’s clear the growth formula just isn’t there. Making it harder, marketing keeps handing over leads that are barely qualified and rarely pan out.  And,...

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