Blogs / Sugar
Monday, January 23, 2017 - 6:05pm
If you follow SugarCRM, you may remember we like to tout that Sugar is designed for the individual user, not just the management team.  We take immense pride in offering a CRM that helps the users do their jobs better. What is even more heartening is when our customers and partners carry over that spirit and deliver a user-focused approach using our products. Sugar MACS Last fall, we announced...
Wednesday, January 18, 2017 - 7:20am
In the first post in this series, we made the case for better alignment between two organizational teams, in other words, we focused on the people. Your feedback suggests that we are onto something here, which should be no surprise. The fun part about alignment is that people actually need to agree (be aligned) on something, right? The smart thing to do is to be aligned around the processes...
Monday, January 16, 2017 - 6:45pm
As a founder of SugarCRM, I am often asked the question, “how do you compete against Salesforce?”  After all, they have great buzz in the marketplace.  And because of their position in the CRM space, we must beat them at some stage of the evaluation process every time we sign up a new customer.  How do we do it? I usually answer this question by talking to the strengths of our product...
Wednesday, January 11, 2017 - 9:00am
Visionary marketers are quickly progressing beyond simple process automation for demand generation and nurturing programs. The reason is that the buying process is no longer simple. The selling/buying cycle is complex, with many players and personas. Both sales and marketing are about revenue and performance, make no mistake.  In order to accomplish sales and marketing targets (artificial or not...
Tuesday, January 10, 2017 - 12:13pm
(Editor’s note: this post was originally published by Sandhill.com) Customer relationship management (CRM) software is undergoing an evolution, thanks to demand for innovation in an industry that is ready for change. Case in point: Gartner reported that CRM software sales reached $26.3 billion in 2015 — up 12.3 percent from 2014. Now, combine this with recent data collected by Strategy Analytics...
Monday, January 9, 2017 - 6:57pm
Introduction By 2020, customer experience will outweigh the importance of price and product. Are you investing enough in building relationship with a customer? This is the first in a new blog series on the role of customer relationships and how Relationship Analytics can improve your key sales and business metrics. Complex B2B Sales and Customer Relationship There is a common notion that once...
Thursday, January 5, 2017 - 11:26am
Online business is gearing up for an exciting leap forward over the next five years as artificial intelligence really starts to take a run at some big hurdles in the online selling arena. Our top business technology brands have been focussing on AI for a while now, and we’re becoming familiar with bots like Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa. But what are the practical...
Tuesday, December 20, 2016 - 11:13am
Customer journey mapping is an important exercise that helps companies understand their customer’s perspective so they can meet needs and expectations. It also drives companies to reach all the business goals for individual customers – such as long-term engagement, buying additional products or services, or becoming a reference. The customer journey map itself is a visual diagram of the way your...
Monday, December 19, 2016 - 11:03am
(Editor’s Note: the following is a guest blog post from Katie Liesmann, the marketing coordinator at Epicom. It originally appeared on the SugarCRM Community). When the Customer Journey Plugin was released in August earlier this year, our tech-savvy customers and friends within the Sugar community quickly jumped on learning about the tool and how they could apply it to their business. While the...
Thursday, December 15, 2016 - 11:46am
Yet another set of CRM predictions… It is that time of year, where every analyst, “thought leader” and blogger starts pumping out their top predictions for the coming year. Usually, these are safe, boring add-ons to perennial topics of discussion and/or an exercise in buzzword bingo. But I do believe that this year, we are actually going to see the beginnings of some serious shifts in the CRM...

Get in touch