Blogs / Sugar
Friday, June 26, 2015 - 11:18am
While we often lump sales & marketing together – the truth is that all too often there are significant gaps in terms of how companies manage the process of turning a B2B prospect into a qualified lead, and passing that lead successfully to the right sales rep. Many factors can come into play that can cause sales and marketing disconnects – however, the good news is that by following a few...
Friday, May 29, 2015 - 11:34am
The theme of last month’s SugarCon2015 was “Connecting i2i,” and I have to say, it was really inspiring to see all the attendees taking advantage of the rich assortment of keynotes, panel discussions and technical sessions presented by industry leaders and Sugar users, partners and developers. But don’t make the mistake of thinking that the end of the conference meant the end of “connecting.”...
Wednesday, May 13, 2015 - 12:12pm
Marketing success now depends on a customer-centric approach. But if you’re like most of the marketers I talk to, you’re still unsure how to create a strategy that truly resonates with buyers. You probably have questions about how to map a customer journey from the customer’s point of view, and you also might be wondering what happens after you have that map in place. How, exactly, can you use a...
Monday, May 4, 2015 - 7:43pm
Picture this: you are interested in a product from a particular company. You look at that company’s website and register for a special offer. Then, you contact a sales or call center representative from that same company. But – the representative has no idea that you’ve already looked at the website, and that you’ve registered digitally for the special offer. This is an example of a disconnected...

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