Blogs / Sugar
Thursday, February 4, 2016 - 11:55am
(Editor’s note: The following blog post originally appeared on IBM’s commerce blog on February 4, 2016) In the digital world, customer journeys have become much more complicated than they used to be. Customers may research a product or service online or via social media, visit the vendor website, or react to paid or owned media. They may talk to a vendor and/or its competitors...
Tuesday, February 2, 2016 - 12:55pm
I just read a recent blog post on Cloud CRM deployments by Gartner’s Michael Maoz and I think he hits on a very important point – while also missing a very important point. Michael is absolutely correct that many of what he calls enterprise “cloud CRM” deployments have failed to handle the kind of complexity that even the Siebel Systems-era, on-premise deployments managed...
Wednesday, January 20, 2016 - 12:51pm
Today, SugarCRM announced 23 of its worldwide channel partners have achieved Elite partner status for 2016. This year’s class represents the top 10 percent of all organizations in SugarCRM’s worldwide channel program. 16 different countries are represented, including for the first time, partners from Ireland, Mexico, New Zealand, Canada and Brazil, showing the significant momentum SugarCRM is...
Thursday, December 3, 2015 - 12:07pm
It’s that time again. In addition to shopping for gifts and attending holiday parties, December is also prediction season. Here are five CRM predictions that we think we’ll see in 2016. Do you have a prediction of your own? We’d love to hear it. Please post in the comments section below. 1. UX will be big in 2016: Companies that focus on differentiating themselves by providing a fantastic...
Thursday, November 19, 2015 - 10:15am
In part one of this blog series, we talked about the need to align the sales and marketing departments in the age of the empowered customer. Along those lines, as prospects are converted to customers, organizations will try to retain each customer for the long term and sell additional goods or services. To accomplish this, it is vital to have a total customer view. This means records of the...
Wednesday, November 11, 2015 - 10:24am
Organizations that view their CRM as a tool to track sales leads and record data about current customers are missing opportunities to get the most out of the system. It seems a given that CRM needs to evolve to meet the need to of today’s digital economy and empowered customer, but many CRM offerings lack the critical components needed to succeed in today’s world of fast-paced change, highly-...
Wednesday, November 4, 2015 - 11:15am
When it comes to buying a new automobile, smart shoppers do more analysis than simply looking at the sticker on the windshield. While some cars may seem like a deal at the time of purchase, factors like maintenance and repair costs, resale value, insurance rates, and even fuel costs determine the true value of the vehicle. Selecting a new CRM system requires at least the same level of analysis....
Wednesday, October 21, 2015 - 12:44pm
A popular argument for deploying SaaS software is that it “just works.” It is simple for users to get started and use everyday without burdening the IT department. This argument has merit. The cloud has put the power in the hands of the user and minimized the need for IT to troubleshoot software issues. Instead, users can simply open up a browser and be productive. However, that doesn’t mean...

Get in touch