Blogs / Sugar
Wednesday, May 13, 2015 - 12:12pm
Marketing success now depends on a customer-centric approach. But if you’re like most of the marketers I talk to, you’re still unsure how to create a strategy that truly resonates with buyers. You probably have questions about how to map a customer journey from the customer’s point of view, and you also might be wondering what happens after you have that map in place. How, exactly, can you use a...
Monday, May 4, 2015 - 7:43pm
Picture this: you are interested in a product from a particular company. You look at that company’s website and register for a special offer. Then, you contact a sales or call center representative from that same company. But – the representative has no idea that you’ve already looked at the website, and that you’ve registered digitally for the special offer. This is an example of a disconnected...
Tuesday, March 31, 2015 - 3:23pm
Last week SugarCRM was the lead sponsor of the Conference Board’s 11th Annual Customer Experience Conference held in downtown NYC. The conference brought together hundreds of cross-functional executives and thinkers responsible for the customer experience at organizations of all shapes and sizes. In addition to some great keynotes from former Sprint CEO Dan Hesse and Overstock.com president...
Wednesday, March 4, 2015 - 10:55am
SugarCon is just around the corner – and that means it is also time for another round of the SugarCon App Throwdown! The App Throwdown – always an attendee favorite – is a showcase of some of the coolest, most useful, and most innovative extensions of the Sugar platform. The fun, sometimes manic, atmosphere of the final judging session at SugarCon not only promises to entertain, but also give...
Monday, March 2, 2015 - 9:20am
More and more, the B2B world is talking about the “customer journey” – and how companies must re-focus on the customer. CRM can play a vital role as the technology that enables this transformation. It can give all customer-facing employees a comprehensive understanding of the customer, and coordinate all the complex interactions between many key customer and supplier stakeholders. Integral to...
Friday, February 27, 2015 - 6:32pm
Anyone familiar with CRN’s “50 Most Influential Channel Chiefs” list knows it’s a distinction of honor. So when the announcement came this week that my name was among the most highly accomplished channel executives, I was proud beyond measure for both our channels team and our channel partners. We have a top-notch channel program at SugarCRM and the success our partners are enjoying illustrates...
Thursday, February 12, 2015 - 6:08pm
As today’s marketplace becomes more and more competitive, it becomes harder and harder to compete based on the old standards: price and product features. Customers today simply have more choices, and are more knowledgeable than ever thanks to the web and social media. The best way to stand out in business today is by offering a superior experience for every prospect and customer. But, how can you...

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