Blogs / Industry
Monday, November 3, 2014 - 12:38pm
Is your CRM strategy and vision aligned with the modern customer? Does your CRM system support the full customer life cycle? Is your organization reaping the benefits of having a modern, forward thinking CRM? Regardless of the answer, there is always room for improvement when it comes to delighting your customers and improving the productivity of all of your customer-facing employees. On November...
Thursday, October 30, 2014 - 10:30am
By Clint Oram, Co-founder and CTO at SugarCRM Think you know who in your organization is part of your customer service team? Think again. The fact is that almost every employee is potentially customer facing in today’s social era, compliments of Twitter, LinkedIn and Facebook, to name a few. Fifteen years ago the customer relationship management dynamic was entirely different and much more finite...
Wednesday, October 22, 2014 - 3:28pm
Note: The following is a guest post from Thomas Shields, Vice President, Marketing Program Delivery, BancVue. An Empathic Challenge To Your Customer Journey! All of us want to delight our customers, engage their interest and drive true customer loyalty. However, many of us are fighting an uphill battle and significant challenges stand in our way. The problem becomes particularly pronounced as we...
Thursday, October 2, 2014 - 4:26pm
It’s been a while, but here I am, taking my own CRM journey full circle. I wrote my first blog for SugarCRM five years ago and here I am, at it again. My perspective now is more focused, taking cues from front line experience and watching companies work to make sense of the sea change happening in the business world. As an industry, and as a discipline, we have made significant progress. We are...
Thursday, September 18, 2014 - 1:32pm
The title may be a bit confusing if you thought the words “customer” and “consumer” are the same, but I urge you to think again. There is a huge distinction in these two groups of people, especially as it applies to CRM. When we go to market as a CRM vendor, we essentially play both the “B2B” role of winning over decision-makers (“customers”), while also needing to win the war over user adoption...
Thursday, September 4, 2014 - 11:00am
Gartner recently named SugarCRM as a Visionary for the second straight year in its Magic Quadrant for Sales Force Automation. Sugar’s innovative mobile user experience, and flexible deployment options were cited as reasons for the continued strong ranking. Also, SugarCRM took home five awards as part of CRM Magazine’s annual Market Leader Awards thanks to the innovative nature of the software, as...

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