Blogs / Industry
Wednesday, May 4, 2016 - 12:20pm
Intro Let’s say you’ve implemented a marketing automation solution. If so, you’ve taken a great step in terms of providing a superior experience for your customers.   A next step, for many organizations, is to continue focusing on the customer experience with a Customer Relationship Management, or CRM, system. Why CRM? A CRM helps organizations create excellent customer experiences. As an example...
Monday, April 25, 2016 - 11:11am
The goal of providing the best possible experience for customers forms the foundation of business transformation at successful companies, according to a recent Forrester survey. The goal of the survey, conducted in March 2016 by Forrester on behalf of SugarCRM and our friends at Squiz, was to determine how organizations with a mature digital strategy define and manage their “digital...
Thursday, March 31, 2016 - 1:37pm
Got customers? Want to differentiate yourself by providing a superior customer experience? If so, SugarCon 2016 is the conference for you. SugarCRM’s annual conference for customers, partners, developers and technology experts explores the latest CRM trends and innovations. It will take place on June 13-16, 2016, in San Francisco at the Hilton Union Square. This year’s SugarCon will...
Tuesday, March 29, 2016 - 2:09pm
Mobile CRM is not the future, it’s today. As the workforce becomes more dispersed and employees increasingly spend more time away from their desks, a high-quality mobile CRM app is crucial to ensure those valuable interactions with customers that take place outside the office aren’t left behind. CRM on mobile isn’t about shrinking the desktop experience down so it will fit on your smartphone...
Tuesday, March 8, 2016 - 11:06am
Digital transformation is a popular buzz phrase. But, what does it mean and how does it fit into your business? There are many definitions floating around the Internet. This one from the analyst firm the Altimeter Group is good: “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience...
Tuesday, March 1, 2016 - 3:33pm
A key initiative here at SugarCRM is to provide to our customers a platform that allows them to create and support extraordinary relationships with their own customers. In the spirit of sharing best practices, we wanted to publish some ideas on how we approach designing and building our platform to meet this objective. True to the philosophy is breaking down the problem and then putting it back...
Friday, February 19, 2016 - 7:23am
As a precursor to their annual Salesforce Automation (SFA) Magic Quadrant, several Gartner analysts ran a survey polling key decision makers at enterprises around the world about what they look for in an ideal SFA/CRM system. The results were published on Gartner’s site (note: subscription required) this week, and the results are not surprising. Well, not surprising to us over here at...
Wednesday, February 17, 2016 - 10:59am
SugarCRM is thrilled to be the recipient of an IBM Beacon Award in the Outstanding Commerce solution category. Winners in the IBM Beacon Awards, a part of IBM’s business partner recognition program, are selected by a panel of expert judges consisting of IBM executives, industry analysts and members of the press. IBM’s Beacon Awards recognize Business Partners who have demonstrated business...
Thursday, February 4, 2016 - 11:55am
(Editor’s note: The following blog post originally appeared on IBM’s commerce blog on February 4, 2016) In the digital world, customer journeys have become much more complicated than they used to be. Customers may research a product or service online or via social media, visit the vendor website, or react to paid or owned media. They may talk to a vendor and/or its competitors...
Tuesday, February 2, 2016 - 12:55pm
I just read a recent blog post on Cloud CRM deployments by Gartner’s Michael Maoz and I think he hits on a very important point – while also missing a very important point. Michael is absolutely correct that many of what he calls enterprise “cloud CRM” deployments have failed to handle the kind of complexity that even the Siebel Systems-era, on-premise deployments managed...

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