Blogs / Industry
Monday, May 12, 2014 - 5:00am
The following is a guest post from Jeremy Cox, Principal Analyst, CRM, Ovum.   It is always reassuring  when a firm takes its own medicine and uses some of the same portfolio of products that it recommends to its customers. I refer of course to IBM’s global deployment of Sugar, integrated with many of IBM’s Smarter Commerce applications, to support a 45,000+ strong sales force. IBM’s Smarter...
Friday, May 9, 2014 - 9:00am
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will help give you the tools and insight you’ll need to get the most out of your partner programs. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post. High-tech vendors rely heavily upon their channel partners...
Thursday, May 8, 2014 - 9:09am
As concepts like social media, mobile and big data add more and more information into the marketing mix, it is important for sales and marketing professionals to embrace the concepts behind data-driven marketing. In today’s world, those taking advantage of the mountains of information available around our customers are the ones who will not only survive, but thrive and bat the competition....
Wednesday, May 7, 2014 - 9:46am
We here at SugarCRM are coming off an AMAZING week. In addition to gathering in San Francisco with our customer and partners at SugarCon, we also celebrated our tenth anniversary as a company. All throughout SugarCon, we talked about the Power of “i” and what it means in terms of empowering more individuals in the organizations we serve to be more effective every time they engage with...
Friday, April 25, 2014 - 8:00am
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will focus on the most important aspect of your business: the customer, and how to create and maintain a culture that puts them at the center of your business. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post....
Friday, April 18, 2014 - 8:00am
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will revisit the some of the same social selling topics as our previous post but with more useful tips and tricks. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post. Selling through social channels (a.k.a. social...
Monday, April 14, 2014 - 5:20am
Leading organizations are increasing their use of digital mechanisms for the business processes of buying, marketing, selling, and servicing. To do this, many organizations are turning to IBM’s Smarter Commerce and IBM Enterprise Marketing Management. Marketing automation tools like IBM Campaign and Interact, along with Silverpop, are great for defining multi touch campaigns, cross-channel...
Friday, April 11, 2014 - 8:00am
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup provides a plan of action and offers an understanding of what it takes to be successful in generating leads. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post. If you reached this page, chances are you’re...
Monday, April 7, 2014 - 8:00am
In addition to the awe-inspiring sights and sounds of San Francisco, we’re excited to be bringing Sugar University to this year’s SugarCon. Our top training instructors will be delivering quality training directly to you through live, hands-on instruction. This is the place to start – or continue – learning best practices for end-users and administrators with Sugar through our extensive 2-day...
Friday, April 4, 2014 - 8:00am
Welcome to our roundup of customer relationship management (CRM) industry news from across the web. This week’s roundup will explore the power of social media within the enterprise in regards to CRM. We’re hunting the ‘net for the latest and greatest, and bringing them to you here, in one convenient weekly post. Is your business socially-enabled? Have you dismantled your company’s...

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