Blogs / Industry
Wednesday, May 13, 2015 - 12:12pm
Marketing success now depends on a customer-centric approach. But if you’re like most of the marketers I talk to, you’re still unsure how to create a strategy that truly resonates with buyers. You probably have questions about how to map a customer journey from the customer’s point of view, and you also might be wondering what happens after you have that map in place. How, exactly, can you use a...
Friday, February 27, 2015 - 6:32pm
Anyone familiar with CRN’s “50 Most Influential Channel Chiefs” list knows it’s a distinction of honor. So when the announcement came this week that my name was among the most highly accomplished channel executives, I was proud beyond measure for both our channels team and our channel partners. We have a top-notch channel program at SugarCRM and the success our partners are enjoying illustrates...
Thursday, February 12, 2015 - 6:08pm
As today’s marketplace becomes more and more competitive, it becomes harder and harder to compete based on the old standards: price and product features. Customers today simply have more choices, and are more knowledgeable than ever thanks to the web and social media. The best way to stand out in business today is by offering a superior experience for every prospect and customer. But, how can you...

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