Aberdeen Research Brief

Making the most of your CRM

Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself.

  • Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer's experience.
  • Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM.
  • And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate

This research brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.

Download the Research Brief

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